We had a blast creating this 50th anniversary campaign for American Home Shield, a company that provides warranties on home appliances.
We staged three unique vintage kitchen scenes from the ’70s, ’80s and ’90s to create lifestyle moments that tapped into nostalgic emotional memories from the viewer’s past. For levity we pulled in some of the more iconic and humorous moments in fashion and pop culture trends over the years.
I worked directly with the client team to develop the creative, and they gave me a lot of freedom. I definitely pulled from my own childhood and young adult memories through these decades. I dug through old family photo albums studying decor, style, body language and photo developing techniques throughout the years.
Production was intense and I was lucky to have such a great team. We had a very short pre-pro window which started with a location hunt in the Nashville area. Wardrobe, hair & makeup planning were all super specific (and sometimes hilarious). And in terms of set design and props, I have so much love for set designer Ruby Guidara who knocked it out of the park… and on an extremely short timeline.